DATA SOURCE · Email marketing

Mailchimp integration — campaign performance and reporting

Compare email campaign performance in one workspace. Track sent volumes, opens and clicks, and use delivery-weighted rates rather than averaging campaign percentages.

Configure Mailchimp How to connect

APPLICATIONS

How to use Mailchimp in Netiker?

Compare campaign cohorts

Compare volumes and delivery-weighted rates for campaigns sent during different periods. Engagement continues after sending, so compare cohorts at a similar age.

Email reporting in a spreadsheet

Export campaign rows and refresh them on schedule. The saved table keeps source context and retrieval time.

Export to Google Sheets

Email alongside website activity

Overlay campaign volumes with GA4 or SEO metrics. This shows timing; it does not establish that an email caused a visit or purchase.

Google Analytics 4 integration

SCOPE OF INTEGRATION

What data does it support? Mailchimp?

Campaigns

Campaign ID, title and send time. No audience addresses or email content are requested.

Performance

Emails sent, unique opens, unique clickers, hard and soft bounces, and unsubscribes.

Rates

Open and click rates weighted by delivered emails: sent minus hard and soft bounces. Missing denominators are excluded.

EXAMPLE AND INTERPRETATION

Example weighted campaign rates

Illustrative example - data does not come from a customer account.

Campaign	Emails sent	Bounces	Unique opens	Open rate
Campaign A	100	0	40	40%
Campaign B	900	0	90	10%

Illustrative data: combined opens are 130 out of 1,000 delivered emails, or 13%. An unweighted average of the two percentages would incorrectly show 25%.

CONFIGURATION

From call to report

Before connecting

Create a Marketing API key in Account & billing → Extras → API keys. Paste the complete key, including its -us datacenter suffix. Netiker only reads reports; the API key itself may have wider permissions.

Create an API key
Open Mailchimp account settings and create a Marketing API key. Keep its datacenter suffix.
Connect Mailchimp
Select Mailchimp in Sources, paste the key and verify read access to campaign reports.
Refresh your reports
Set a schedule, inspect campaign rows and choose metrics for comparison charts or a destination.

Connection and refresh: most common problems

The API key is rejected

Paste the full Marketing API key, including -us followed by the datacenter number. Check its account and whether the key has been revoked.

No campaign rows appear

Check whether the account has sent campaigns with reports. An empty account is a valid result. If the report is marked incomplete, its row or size limit was reached.

What is worth knowing before downloading

One Mailchimp account per connection. Only campaign reports exposed by the connected account are available, up to the plan's row and report-size limits.
Results are lifetime campaign totals grouped by UTC send date, not engagement events that happened on that day. Unique counts are per campaign, not deduplicated across campaigns.
Privacy proxies and automated activity can inflate opens. This connector does not import contacts, individual recipient events, revenue attribution or email content.

Questions about Mailchimp

Unique opens or unique clickers are divided by delivered emails. Aggregated rates use delivered volumes as weights. Two campaigns are not given equal weight merely because both have a percentage.

No. Netiker requests aggregate campaign metrics and does not import recipient addresses or individual click histories.

Combine this flow with other tools

Data sources

SEO

Google Search Console

Connect Google Search Console with Netiker. Save clicks, impressions, CTR and position reports, set synchronization and export results.

Scope and configuration

SEO

Bing Webmaster Tools

Connect Bing Webmaster Tools with your own API key. Sync clicks, views, queries and pages across multiple sites and export results to Sheets, CSV and Data API.

Scope and configuration

SEO

Ahrefs

Save domain metrics with Ahrefs. Get estimated traffic and keyword counts, then export the results to spreadsheets or via API.

Scope and configuration

Revenue

Stripe

Download Stripe balance transactions to Netiker: amounts, fees, net, currencies and statuses. Save reports and export data for further analysis.

Scope and configuration

CRM

HubSpot

Save HubSpot transactions in Netiker: names, stages, amounts, currencies and dates. Connect your private application and set report synchronization.

Scope and configuration

Email marketing

Brevo

Download the Brevo campaign catalog to Netiker. Save names, topics, statuses and dates, set schedules and export reports.

Scope and configuration

Analytics

Google Analytics 4

Connect GA4 via Google OAuth. Sync sessions, engagement, key events and revenue, then analyze and export saved reports.

Scope and configuration

MetaAds

Synchronize daily spend, impressions and clicks of your Meta Ads campaigns. Analyze CPC and CTR and export reports to Google Sheets, CSV or Data API.

Scope and configuration

E-commerce

Shopify

Connect your Shopify store to Netiker. Analyze orders and order totals, schedule refreshes and share saved reports through Sheets, CSV, Data API or MCP.

Scope and configuration

CRM

Pipedrive

Bring Pipedrive deals into Netiker. Compare created and won deals, separate currencies, schedule snapshots and export CRM reports to Sheets, CSV or Data API.

Scope and configuration